Big Lots Brand Revamp

Big Lots filed for bankruptcy in 2024, closing hundreds of locations across the country. While some stores reopened in early 2025, the brand’s legacy is altered, and they’re left in an uncomfortable position. In order to reposition itself and guarantee future success, Big Lots could undergo a rebrand, focusing on a specific product mix rather than generic closeout.

My proposed Big Lots rebrand has a focus on consistency and cleanliness, leaning into elegant subtlety while staying familiar to the brand people used to know. The new Big Lots isn’t just about affordable prices, but true quality and class.