NSAC 2025

Our campaign was built to bridge the disconnect between Gen Z and AT&T by showing up where they already are, online, in culture, and in their communities. With social-first storytelling, immersive physical experiences, and a clear mission, this campaign positions AT&T as more than a provider, it becomes a trusted connector in Gen Z’s world.

I worked alongside a physical media team, specifically highlighting our campaign’s Touch Point hotpots and Connection Clash video series event. On top of this, 3 others and I presented this campaign to a panel of judges, and I was awarded Best Presenter out of the entire district.